Something we try to do here at AC is come up with creative or unique names for our products. But in all reality naming stuff is one of the hardest things! Especially with lines of paper--the process is longer than you think.
We have several meetings where we all give our input just to come up with a concept. Then once a concept is chosen, we spend even more time naming each individual piece of paper making sure that it goes along with the theme of our concept and goes along with the paper. Sometimes it takes several tries before we can make a final decision on all the names, especially since we don't want to use names that we've used before (this happens a lot where we're like, "How about 'Swing Set?'" and someone says, "I think we have that in another line...").
But in the end it all comes together and even though it's such a small detail, we hope that it gets noticed by people like you!
What's your favorite AC paper name (line or individual)?