American Crafts is excited to announce our partnership with Shimelle Laine!
Her designer collection is planned to be released Spring 2014.
A little bit about her and the collection...
A little bit about her and the collection...
Coming from a background in craft journalism and creative classes, Shimelle has inspired many crafters around the globe, who love her style and storytelling. Inspired by her life in London and her quirky, individual style, the collection is a a mix of retro and modern with a dash of sparkle and shine -- the perfect balance for capturing beautiful memories. Gorgeous details like woodblock type and gold foil hearts will put a finishing touch of pretty paper to your true stories.
Check the blog soon for more sneak peeks!
How awesome is this! Can't wait to see what's to come! I love Shimelle!
Posted by: Debbie Piercey | Wednesday, January 08, 2014 at 09:22 AM
I love love love Shimelle!! So excited!!!
Posted by: April | Wednesday, January 08, 2014 at 09:38 AM
I love that!!! She's The Guru :D
Posted by: MsScrapmess | Wednesday, January 08, 2014 at 09:40 AM
great news !! Go Shimelle!!!!!
Posted by: ConnieM | Wednesday, January 08, 2014 at 09:42 AM
YAY!!! This is going to be AWESOME.
Posted by: Natalie (QSOgirl) | Wednesday, January 08, 2014 at 09:42 AM
THAT IS AWESOME!! Soooooo many congrats, Shimelle!! xo
Posted by: Amy Heller | Wednesday, January 08, 2014 at 09:54 AM
So great! American Crafts could not have chosen a better partner! So happy for Shimelle (and us!). Can't wait!
Posted by: Irit Landgraf | Wednesday, January 08, 2014 at 09:55 AM
Ooh - I'm more excited about this than I have been for any line you've released in years!
Posted by: Sandy Lewis | Wednesday, January 08, 2014 at 10:10 AM
I'm sure I will have to some, if not all, of this!!! Congrats Shimelle!
Posted by: marianne b | Wednesday, January 08, 2014 at 10:11 AM
I can't wait to see it! What a wonderful partnership!
Posted by: Stephi D. | Wednesday, January 08, 2014 at 10:15 AM
omGOSH I'm super excited about this. I just finished using one of her many sketches, watched one of her videos... taken all of her classes :) You get it. Congrats Shimelle!!!
Posted by: Jen | Wednesday, January 08, 2014 at 10:21 AM
Looking forward to some sparkle
Posted by: Joanne | Wednesday, January 08, 2014 at 10:22 AM
I think that we will definitely see some glitter and a minty/turquoisy green in this collection.
Posted by: Jennifer Greer | Wednesday, January 08, 2014 at 10:23 AM
I had a feeling this would happen sooner rather than later! Woohoo! Can't wait to see it!
Posted by: Caroline Marty | Wednesday, January 08, 2014 at 10:27 AM
Yay! I can't wait!
Posted by: Ruth G | Wednesday, January 08, 2014 at 10:39 AM
Cant wait!
Posted by: Carol Peixoto | Wednesday, January 08, 2014 at 10:56 AM
Fantastic news!!!
Posted by: Annie D | Wednesday, January 08, 2014 at 11:03 AM
Oh wow! Great news!
Posted by: Patricia F. | Wednesday, January 08, 2014 at 11:08 AM
I already know I want it!
Posted by: Katie Scott | Wednesday, January 08, 2014 at 11:09 AM
Wow....this is really great news!!
Posted by: Jacky S | Wednesday, January 08, 2014 at 11:19 AM
Huge congrats Shimelle!!!! Loved being on your creative team years ago and love your classes!! Congrats to this new adventure!
Posted by: rani shah | Wednesday, January 08, 2014 at 11:19 AM
Yay, this is wonderful! Can't wait to see and buy it! :-)
Posted by: Sabine | Wednesday, January 08, 2014 at 11:25 AM
I can't wait to see it!! eeeeek! It's going to be fabulous I'm sure!
Posted by: Sarah M | Wednesday, January 08, 2014 at 11:25 AM
YAY!!! This is SO exciting.
Posted by: LisaDV | Wednesday, January 08, 2014 at 11:29 AM
Love this!! This is so exciting I cant wait to see it and of course buy it!
Posted by: sue hensler | Wednesday, January 08, 2014 at 11:39 AM
SA--WEET!
Posted by: Diana Waite | Wednesday, January 08, 2014 at 11:44 AM
I am so excited! Love her style and I can't wait to see her collections! Congrats Shimelle!
Posted by: Chelsea | Wednesday, January 08, 2014 at 11:45 AM
Can't wait! Way to go Shimelle!!!!
Posted by: Kelly | Wednesday, January 08, 2014 at 11:49 AM
So...when can we get our hot little hands on it?
Posted by: Mel | Wednesday, January 08, 2014 at 11:57 AM
WOW. Fantastic. WTG Shimelle!!
Posted by: Nicolemartel | Wednesday, January 08, 2014 at 12:06 PM
Sounds like a great collection!!
Posted by: barbara macaskill | Wednesday, January 08, 2014 at 12:22 PM
What great news! So excited for her. Love her style and presentation. You all will be a good mix.
Posted by: Sara | Wednesday, January 08, 2014 at 12:35 PM
I can't wait!! So exciting!!
Posted by: Rose Moore | Wednesday, January 08, 2014 at 12:55 PM
I am soo excited!
Posted by: Dawn | Wednesday, January 08, 2014 at 12:55 PM
Can't wait!!!!!!!!! Love Shimelle :)
Posted by: Eliza Coutinho | Wednesday, January 08, 2014 at 12:56 PM
yay!!
Posted by: jò | Wednesday, January 08, 2014 at 12:57 PM
I already know that I want it - sight unseen. Very exciting news!
Posted by: Carol | Wednesday, January 08, 2014 at 01:46 PM
I was wondering when this would happen!!! Soooo happpeeee!!! Love love love Shimelle! Now if SHANNON TIDWELL is next, my dreams have come true!! LOL! Big thumbs up on this collaboration AC!!
Posted by: danniellebrown | Wednesday, January 08, 2014 at 02:48 PM
Congratulations Shimelle! What a year 2014 is turning out to be!!!!! xxxxxx
Posted by: Irene Fitzpatrick | Wednesday, January 08, 2014 at 03:24 PM
finally!!!!!!!! i'm so excited!
Posted by: Maureen | Wednesday, January 08, 2014 at 03:49 PM
aaaaaaaaaahhhhh!!!! Yay!
Posted by: Maureen | Wednesday, January 08, 2014 at 04:14 PM
Can't wait -- big Shimelle fan.
Posted by: Laura | Wednesday, January 08, 2014 at 04:26 PM
Yay, Shinelle!!! I can't wait. :)
Posted by: Kim Thomas | Wednesday, January 08, 2014 at 04:46 PM
Can't wait for April!! This is such an awesome collaboration!!
Posted by: Ashley Horton | Wednesday, January 08, 2014 at 05:11 PM
Oh, Shimelle, I so excited for you (and for me)! I look forward to all of your classes and weekly videos. You've been such an inspiration and now your own collection...? So exciting!
Posted by: Tiffany Johnson | Wednesday, January 08, 2014 at 06:06 PM
Yahoo! Love shimelle!
Posted by: Margie Visnick | Wednesday, January 08, 2014 at 07:02 PM
Sounds just like her! Can't wait!!!
Posted by: Jillc | Wednesday, January 08, 2014 at 07:09 PM
That's AWESOME!!! Congrats! Can't wait to see it. :D
Posted by: Kisha | Wednesday, January 08, 2014 at 07:17 PM
This is fantastic! What a talented lady! Can't wait to see the collection.
Posted by: Jeannine H | Wednesday, January 08, 2014 at 07:55 PM
EXCITING times - CONGRATULATIONS Shimelle!!!
Posted by: Tracy Moloney | Wednesday, January 08, 2014 at 08:14 PM
this is such a perfect partnership! I couldn't be more excited for Shimelle and for AC. You guys were super smart and super lucky to nab her! BRING ON THE THICKERS!!!!
Posted by: RAQUEL | Wednesday, January 08, 2014 at 08:31 PM
Wow! I'm soooooo excited! Cannot wait to see the collection. Congrats to Shimelle and to AC for bringing it to us! :)
Posted by: Alissa | Wednesday, January 08, 2014 at 08:37 PM
I can't wait to see her collection. I love her style and I'm sure this collaboration will be amazing! Congratulations to Shimelle!
Posted by: Nienke | Wednesday, January 08, 2014 at 08:55 PM
Can't wait to see it!
Posted by: Emily Adams | Wednesday, January 08, 2014 at 09:15 PM
Wow, that is so cool!!!! Love listening and watching Shimelle so can't wait to see her collection. Well done American Crafts and Shimelle.
Posted by: Fiona G | Wednesday, January 08, 2014 at 11:45 PM
Very exciting news! Looking forward to the reveal in April!
Posted by: MichelleB | Thursday, January 09, 2014 at 02:27 AM
The best unexpected news! I'm so excited to see her collection!!
Posted by: Noell Hyman | Thursday, January 09, 2014 at 07:02 AM
This is bound to be a very interesting collection. Add me to the list of those who cannot wait to see this.
Posted by: Crystal | Thursday, January 09, 2014 at 07:06 AM
Congratulations!!! YAY!!!!
Posted by: Jennifer Streff | Thursday, January 09, 2014 at 07:36 AM
This is very exciting news! I love Shimelle's style. Can't wait to see this!
Posted by: Cindy K | Thursday, January 09, 2014 at 08:01 AM
So excited! It's sure to be a very HAPPY collection. Your sales are sure to skyrocket.
Posted by: SandraA | Thursday, January 09, 2014 at 10:51 AM
Looking forward to this!!
Posted by: Julie {CalleLillyCafe} | Thursday, January 09, 2014 at 10:54 AM
Congratulations Shimelle!!!
Posted by: Sandi | Friday, January 10, 2014 at 03:05 PM
A big congrats Shimelle!
Posted by: Veronica Deaton | Friday, January 10, 2014 at 05:10 PM
Love, love, love! Can't wait to see it!
Posted by: Scrapstorian | Saturday, January 11, 2014 at 07:31 AM
Her work is amazing, love to see the new line
Posted by: Theresia | Monday, January 13, 2014 at 11:42 AM
Why am I not surprised? I think it's time we got to see some her designs. Can't wait. Congrats Shimelle.
Posted by: Sheri E. | Monday, January 13, 2014 at 02:40 PM
VERY EXCITED! The perfect addition to an all-star LINE-up! AC has some fabulous designers and now, one more!
PLEASE DON"T LEAVE US WAITING TOO LONG!!!!!
Posted by: Rhonda H | Monday, January 20, 2014 at 02:08 PM
Cannot wait to see. Exciting!
Posted by: Patricia | Thursday, January 23, 2014 at 11:48 AM