We're thrilled to announce that American Crafts purchased Bazzill Basics yesterday afternoon. The change in ownership is effective immediately.
Retailers and consumers familiar with Bazzill should expect a seamless transition. American Crafts will continue to offer the Bazzill papers alongside it's existing line up of colorful cardstock.
We're sharing the news release that was distributed this morning so that you can read through the full text!
American Crafts purchases Bazzill Basics
OREM, UT – April 2, 2014 - Working to further its goal of providing a wide variety of quality craft products to retailers and consumers alike, American Crafts has acquired Bazzill Basics Paper, a leading supplier of high-quality cardstock. The change in ownership is effective immediately.
The Bazzill brand is synonymous with premium cardstock of the highest quality. Available in hundreds of colors and many textures, it’s a beloved mainstay in the crafting industry.
Doug Jones, who started Bazzill in Arizona with his wife Marti in 1999, named it after his grandfather.
“Bazzill has a long history in the craft industry due in large part to its passionate customers,” said Jones. “And as bittersweet as it is to move on to other ventures, we’re excited that American Crafts will be able to step in and ensure the brand continues. They’ve got a great track record of staying true to the brands they’ve purchased, and we expect they’ll do the same with Bazzill.”
Jeff Mitchell, president of American Crafts, describes the purchase as positive for the company, retailers and consumers. “Adding this great brand to the products American Crafts makes and distributes will increase Bazzill’s use and strengthen overall opportunities for Bazzill and American Crafts,” said Mitchell. “Our hats are off to Doug and his team and all they’ve done to build such a strong name in our industry.”
Retailers and consumers familiar with Bazzill should expect a seamless transition. The administration of current and previous orders and accounts has been transferred to American Crafts. Shipping will be processed through the Bazzill warehouse in Arizona until further notice.
Orders can be submitted by calling American Crafts at (801) 226- 0747, faxing orders to (801) 226-5086 or using Bazzill’s wholesale site at http://shopbazzill.com/
American Crafts has created innovative scrapbooking products since the early 1990s. The company has established itself as a leader in the scrapbooking and crafting industry by providing stylish, high-quality products and responsive customer service. In addition to patterned paper, American Crafts produces Thickers, AC Cardstock, Pow! glitter paper, Cutup Trimmers, albums, unique pens and markers, Premium Ribbon, and other embellishments that always rank as customers’ favorites. The company releases products under the popular American Crafts, Crate Paper, Heidi Swapp, Imaginisce, Pebbles, Pink Paislee, Project Life, and Studio Calico brands.
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WOW that's AWESOME!!!!!!
Posted by: April | Wednesday, April 02, 2014 at 08:05 AM
That sounds like a win win situation for both companies! Exciting!
Posted by: Tonya Roach | Wednesday, April 02, 2014 at 08:06 AM
Wow!! Congrats to AC!!
Posted by: Julie {CalleLillyCafe} | Wednesday, April 02, 2014 at 08:19 AM
that is awesome.. congrats AC
Posted by: Annette Allen | Wednesday, April 02, 2014 at 08:29 AM
Sounds good to me :)
Posted by: Tona | Wednesday, April 02, 2014 at 10:10 AM
Please don't mess up the Bazzill Kraft is 100 times better then the AC kraft...but I'm going to stock up just in case.
Posted by: Ann T | Wednesday, April 02, 2014 at 10:23 AM
That's exciting news! I just hope that both Bazzill cardstock and AC cardstock each stay as they are - each is good in their own way for different pages!
Posted by: Megan Smith | Wednesday, April 02, 2014 at 10:59 AM
No, no, no - please say this is a late April Fool's joke. There is no other paper available to retailers that can match the quality and selection we have come to trust Bazzill to produce. AC - please pay close attention to consumers and retailers - we are concerned with the number of companies you are buying out - not everyone is only focused on low price and low quality. I use products that make my projects look good and to do so, I very seldom if ever use AC products.
Posted by: Joan H | Wednesday, April 02, 2014 at 08:31 PM
Very exciting news!! Congrats AC and Bazzill!!
Posted by: Ashley Horton | Wednesday, April 02, 2014 at 08:57 PM
Hello everyone! Thanks for the well wishes. We're excited about having Bazzill be part of the AC family. It's an incredibly strong brand - and our respect goes out to Doug and Marti Jones for all they've done to build it.
Just wanted to address two general concerns that have appeared here and in other places...
First, we want to assure everyone that the quality of Bazzill cardstock won't change.
Second, both Bazzill and AC Cardstock will continue to co-exist. Each product has its purposes and we will keep offering both. Thanks!
Posted by: American Crafts | Thursday, April 03, 2014 at 07:23 AM
fantastic cards!
Posted by: Amante del Papel | Thursday, April 03, 2014 at 05:44 PM
...why did Bazzill sell... So sad to see them go & the loss of jobs. Thanks for keeping their products alive, AC.
Posted by: Mamie | Friday, April 04, 2014 at 05:50 AM
This is happy and sad news... but I'm sure it is the right thing for the "Bazzill" family -
I hope that AC can continue to support Crops of Luv as the Bazzill family has - Doug Jones has given so much (as well as everyone else with Bazzill) and Crops of Luv relies on his support to create the most beautiful albums for kids who have gone on wish trips...
I don't know what Crops of Luv would do if that were to cease to happen!
Good luck to the Jones family and all the other employees at Bazzill (So glad I made a trip up to the warehouse sale! I'm guessing that was my last visit. :( )
Posted by: Lyn Meeker | Friday, April 04, 2014 at 07:06 AM
How serious are you about maintaining quality? Serious enough to keep it Made in USA?
Posted by: Sylvia | Sunday, April 06, 2014 at 11:30 AM